DEFINING YOUR MARKETING GOALS ON INSTAGRAM AND THE PURPOSE OF THE INSTAGRAM PLATFORM
Setting goals for social media is not a big fluff. Social media goals will help you determine everything, from your strategy for content to how much time you spend on Instagram. There is no single goal or sight goal. You should have to commit to both or either. And, some brands and businesses use the platform as a means just to show off their business and teams as well as going behind the scenes of their brands and business. Business-to-business brands(B2B) use the Instagram platform to show off brands’ human side. We recommend you spend more time on Instagram digging yourself just to inspire the brand and business strategy. Follow some of your most favorite products or brands on Instagram, follow some of your competitors. Experience of Instagram as a new user is the right and great way to understand how consumers and businesses interact with each other.
INSTAGRAM PROFILE OPTIMIZATION FOR GETTING BETTER ENGAGEMENT
Here is some good news: in terms of profile setting up, Instagram is relatively straightforward. Make sure that you have ticked the following boxes before you worry about content creation on Instagram.
CONVERT TO A PROFILE AS A BUSINESS PROFILE
For beginners, make sure that you will switch your regular account to a Business profile account on Instagram. Doing this will also highlight information such as your email address, phone number, location, and the industry as part of your biodata on Instagram. Some of the great business profiles are used to buy automatic Instagram likes monthly for greater reach. And Instagram business profiles also have access to the analytics, which will help you see how your audiences and followers interact with your account on Instagram.
DECIDING ON YOUR CREATIVES FOR BRAND
Although brand creatives are very easy to overlook, brands’ creatives are an integral part of your marketing strategy on Instagram. Especially your bio and hashtags on your Instagram profile. The process of hashtag creating does not have to be more daunting. For example, most of the hashtags on Instagram are either slight variations of a brand or business name or a brand name. One of the primary purposes of hashtags on Instagram is to encourage the audiences to tag your business or brand name and make you do the same thing. A call to action is served by hashtags that promote the stories of customers and photos of customers. You and your followers can see who all used your hashtags and shared their pictures on some points.
CRAFTING A COMPELLING BIO FOR INSTAGRAM
Despite only being 150 char, your bio on Instagram is an invaluable one. Biodata is the foremost and first impression about your brand or business with potential followers and potential customers. It showcases an excellent opportunity to highlight and showcase your business or brand, or product is all about and lets the audience take action.
It is the only best place to funnel the traffic on Instagram to your websites and promotions. As a part of your strategy on Instagram, make sure that one thing that you includes the following item in your biodata:
- Hashtags, which are related to your brands and businesses
- Some sort of call to call action, for example, “check out the below link” and “tag your photos” statements.
- A trackable link to monitoring all the Instagram traffic behavior. Linktee, Tap. Bio and Bitly are some of the great options.