TikTok is great for finding new ways to spice up your food and organising dance-offs with your loved ones, but it has much more to offer. A lot of people use it, therefore advertisers see it as a great investment. With over 837 million active users every month, it’s the ideal platform to spread the word about your company.
Moreover, it is simple to administer and personalise thanks to an intuitive dashboard and numerous ad options. This blog will teach you all you need to know about TikTok marketing, from how to promote on the platform to how to make the most of the app’s unique advantages for your company.
It’s ticking away…the time to reach your full potential is now.
To Whom Does TikTok Open Its Advertising Doors?
TikTok markets itself as a platform where companies of all sizes can place adverts. TikTok makes it simple for advertisers of all stripes to tell their story, whether you’re a start-up trying to promote your clean beauty goods to a wider audience or a well-established label looking to engage with your audience] in a fresh way.
TikTok Ads: A New Way to Advertise
Do you feel motivated? Time to start planning out your own unique approach to marketing on TikTok’s groundbreaking platform. If you want to be successful with advertising on TikTok, follow these simple steps. (Believe us, it’s much less complicated than the planned dance routine you’ve been attempting to master.)
As a preliminary matter: Join TikTok (if you haven’t already). To continue, fill out the required fields with information about your company and its goals; this will help the TikTok team determine whether or not your firm is a good fit for an advertising account.
The next step is to choose on a suitable advertising format to showcase your content. There are several ways to present your brand’s message, from in-feed advertisements to branded effects. (Details on those choices are provided below.)
Your initial campaign’s foundation can then be laid. Set campaign goals, choose your audience, control costs, and modify ad formats here.
During a single campaign, you may create various ad groups to target users in different geographic areas, age ranges, and time zones, as well as on different devices and at different times.
You can include a video or picture that embodies the aesthetic of your campaign. You can rest assured that you will be able to see your ad before it goes live, giving you the chance to make any necessary adjustments to ensure that it follows the established aesthetic guidelines.
After TikTok approves your final advertising proposal, you can launch your campaign. Make use of TikTok AdsManager to monitor the efficacy of your ads. Spending, impressions, conversions, clicks, and more can all be analysed with the help of the dashboard.
Now that you know how a TikTok advertising campaign is put together in theory, let’s take a look at what those commercials will actually look like.
Formats of TikTok Commercials
If you’re looking to add some spice to your advertising campaigns, this colourful assortment of TikTok ad layouts is sure to please.
In-feed advertisements
As users go through the For You page’s curated content, they will see recommended videos that the TikTok algorithm provides to them based on their browsing behaviours and assumed interests. Less than 15 seconds in length, these videos will serve as examples of in-feed advertisements.
Top view advertisements
Banner advertising at the top of the page – Similar to snagging the number one spot in a Google search, launching a top view ad on TikTok will get your brand noticed by the most people. These advertisements are placed at the very top of the ‘For You’ page content, which is a surefire way to get the attention of consumers. TikTokers are quite unlikely to ignore a 60-second video that effectively communicates your brand’s message.
Branded hashtags
Hashtag challenges for brands are a great way to let loose and show off your company’s creative side, especially if interaction is the goal of your marketing campaign. This is the most popular format on TikTok since it encourages consumers to participate in your ad campaign by creating their own films using your hashtag and contributing to the tale you’re telling about your company.
Branded effects
Influence of Branding – Branded effects are another tool for increasing consumer interaction with your business, and they work in much the same way that branded hashtags do. Whether you go the green screen or interactive route, engaging platform users in spreading the word about your business is a major win.
Takeovers
Takeovers are a sort of sponsored advertising that enables businesses to make both static images and moving movies for full-screen display. Brands can still make advantage of this precious advertising space for brief, forceful statements, despite the fact that users cannot interact with these ads in the form of likes and comments.
TikTok advertising has many advantages
While you may have initially been drawn to TikTok because of the unique advertising formats it offers, we’re confident that you’ll stay because of the many additional value-added features.
Brand awareness raised – It can’t be stressed enough how popular TikTok is, and not just in North America. There are several benefits for brands to start their awareness-focused campaigns on TikTok, where their content can be seen by millions of people across the world.
Audience participation is high; this factor may be even more significant than the overall number of users. Even if your ad campaign was seen by millions of people, that wouldn’t mean anything if no one responded to it. Marketers on TikTok should not worry that their target demographic will passively consume their content.
