TikTok is a social media platform that has stood out from the norm. It invaded, it dominated, and it became a paradigm shifter.
Suddenly, everyone wants a slice of the pie.
TikTok has made it on the radar of every marketer and brand in the world because of the unique and entertaining ways it can be used to promote products and services.
With 850 million monthly users, TikTok is a huge opportunity for brands looking to reach a massive audience.
However, there is more work involved than simply uploading content for TikTok success. Although originality is a must for first place, the time of posting is also crucial.
If you want more views and likes on your TikTok videos, you should also know when to upload them.
It’s important to post at peak times to maximise the number of people who see your creative videos. Finding the sweet spot for uploading to TikTok, though, can be a challenge.
That’s why we did research to determine when the optimal time is for your brand to post on TikTok.
Start right now!
The importance of knowing when to upload videos to TikTok and why.
If you’ve been using TikTok for any length of time, you know that being featured in the “For You” section is the holy grail for creators, brands, and influencers.
In the “For You” section, the app’s algorithm selects videos to play based on your previous activity within the app. It’s been shown that videos featured here get more views and comments overall.
In short, this section contains the definitive answer to the age-old question, “How do I increase my TikTok views?”
Now, though, when does that leave the optimal time for TikTok uploads? Is there any significance to the timing of your TikTok uploads?
Take a look at the range now.
Videos in the “For You” section are hand-picked by the algorithm, taking into account various factors such as user activity. The “For You” section gives more prominence to videos that have received a lot of attention from viewers.
Now that most of your audience is actively on TikTok, how do you plan to keep the interaction wheel running if your posts aren’t even showing up in the following feed?
If you post at the optimal time, you can boost the number of people who interact with it and the likelihood that it will be featured in the “For You” section.
But keep in mind what really matters.
No matter when you publish low-quality content, it will hurt your reputation. TikTok videos that are watched in their entirety are favoured by the algorithm, so it’s important to stay on trend with your hashtags, effects, music, and collaborator choices.
When Should You Upload Videos to TikTok for Maximum Views?
Posting at what seems to be the optimal time according to a global survey of businesses based on the data of companies in different countries is probably not the best strategy for your own company.
Still, if you’re just getting started with video sharing on TikTok, knowing when the average best times to post are can be a huge help.
However, if you’ve been using TikTok for some time, you can now use the analytics section to determine when the optimal posting times are for your profile.
So that you never miss an opportunity for engagement, let’s go over the steps to determining the optimal time to post on TikTok.
1: Upgrade to TikTok Pro
Getting right down to business requires upgrading your free Tiktok account to a paid pro one. Only with a TikTok Pro account will you have access to the in-depth profile analytics you need to determine when it is best to post.
Here’s what you need to do:
- For account management, click the three dots in the top right corner of your profile page.
- Select “Swap to a Pro Account” when you’re inside the tab.
- Afterward, select the appropriate business subcategory, and finally, hit the “Done” button.
Upon completion of these procedures, you will be greeted by a dialogue box that indicates that you have successfully upgraded to a pro account. The “Analytics” submenu has been added to the Settings page.
The next thing to do is check out your analytics. Overview, Content, and Followers are the three sections that make up the analytics section of TikTok.
You need to know where your TikTok audience is located in order to determine the optimal posting time.
2: Identify the Best Markets for Your Products
If you have a global audience spread across multiple time zones, you’ll need to know when your viewers are most likely to be online by identifying the top territories where they reside and posting content at that time.
This will help you to determine a time when most of your target audience can be reached online and ready to consume your content, regardless of where in the world they may be located.
Check the “Followers” tab and look under “Top Territories” to see where your audience is located.