Here Are TikTok Numbers Every Marketer Should Look At (2022)

TikTok, once known as, is now a ubiquitous app controlled by the Chinese government. It is now one of the most popular social media applications in the world, thanks to its parent firm Bytedance’s aggressive marketing. If you want to launch a successful marketing campaign on TikTok in 2022 or improve a current one, you need familiarize yourself with the platform’s key metrics.

TikTok statistics, such as the total number of users and the platform’s demographics, may be invaluable when it comes to developing a winning strategy.

User data from TikTok

How many individuals do you estimate use TikTok?

Facebook, the social media behemoth often seen as the king of social media, took 8.7 years longer to achieve one billion users. Facebook Messenger is the only other platform to reach the billion user mark faster (in 4.9 years), and even then only by a hair’s breadth.

If you look at the data, it’s easy to see that TikTok has seen tremendous growth. As of the first of the year (2018), there were only 55 million people using the site. Simply said, its user base increased by a factor of 18 in less than four years.

What age range makes up TikTok’s user base?

Now that you have a good idea of the platform’s overall user base size, you can utilize that information to better target your TikTok marketing efforts. It’s no secret that millennials and Gen Zers use TikTok differently. The question is, how many TikTok users actually belong to Generation Z?

Three, do more men or women use the video-sharing app TikTok?

TikTok data suggest that females outnumber males as users. Five-seven percent of TikTok’s global user base is female, with men making up the other four-three percent.

If you wish to use these stats as a reference for making advertising for TikTok, they should ideally be demographically and geographically tailored to your target audience.

In which nation do the majority of its users reside?

TikTok has a billion users, proving that its users come from all corners of the globe. Where exactly do you think they congregate the most though?

New data shows that 226.8 million of TikTok’s users are based in Southeast Asia. It is followed by the 142,2 million people who call North America home and the 119,8 million who call South America home.

Consumer adulation for TikTok

I’m curious as to the total number of TikTok downloads.

As of January 2021, more than 3.5 billion copies of TikTok had been downloaded. To top it all off, it wasn’t just 2021’s most downloaded app, but also only the fifth software ever (and the only one not owned by Meta) to achieve so.

Additionally, it has remained at the top of the download rankings every single quarter of 2018.

What percentage of the internet uses TikTok?

In light of these numbers, it’s clear that TikTok is a favorite among those who use social media platforms. Is it better or worse than other social networking sites?

How long do individuals typically stay on TikTok?

TikTok may be number one this year, but its average user session is still two minutes shorter than what US consumers spend on the platform in 2021. The looser pandemic regulations in effect in 2022 are likely to blame for this.

How quickly is TikTok expanding?

TikTok is anticipated to be the fastest-growing social media channel in 2022, beating off competitors like Facebook, Instagram, and YouTube.

In comparison to Instagram’s 32% and YouTube’s 29% growth predictions for this year, its usage is expected to expand by 40%. This is due, according to the experts, to the fact that short-form video content is quite trendy at the moment and is predicted to be one of the biggest social media movements of the year.

Is TikTok used for online shopping?

This is an important TikTok metric to keep an eye on if you want to use the platform for commercial purposes.

It’s no surprise that among social media platforms, TikTok has the greatest percentage of regular social shoppers (20.6% of social media buyers claim they always or almost always buy on TikTok). In contrast, just 16.6% of social media buyers claim they always make purchases on YouTube, and 16.4% say the same about Instagram.

How much money does TikTok make every year?

TikTok’s ad revenues are predicted to increase this year to about $12 billion, accounting for 1.9% of the entire digital ad expenditure throughout the world. More than half of this is likely to come from American corporations.

This is because of the intensified focus on satisfying the needs of advertisers. TikTok has been working hard over the last year to expand its advertising goods and capabilities in an effort to get more firms to promote on its platform.

TikTok: What is the engagement rate?

On average, 4.96 percent of people who see videos from mega influencers on TikTok actually click through to watch the videos. Compared to the 1.21 percent and 0.37 percent engagement rates achieved by major influencers on Instagram and YouTube, this is a huge difference.

Surprisingly, the interaction rate of TikTok’s huge influencers is the lowest of all of the platform’s influencer tiers. The engagement rate for influencers with between 500,000 and 1,000,000 followers is 6.2%, and for those with between 100,000 and 500,000 followers, it’s 6.67%.

Influencer marketing with TikTok

These are indeed compelling statistics, which help explain why the platform has risen to become the second most popular network among businesses for influencer marketing.

When compared to Instagram (68%), which was utilized by the majority of businesses for influencer marketing in 2021, TikTok came in at 45%. When compared to only a year ago, when just a handful of businesses were making use of it, this is a huge improvement.