At first glance, it might seem like social media and email marketing are completely separate platforms that have nothing in common and could never work together effectively. Don’t give in to the allure. It is possible for email marketing and social media to complement one another, optimise one another, and generate more money.
Integrating social media and email marketing isn’t a simple process. Careful forethought and management of content are required. Yes, “social media integration” is a feature provided by many email service providers, and it is useful for many people, especially those with smaller lists and limited budgets.
However, larger businesses with a wider digital reach need to put in more time and energy and develop a more comprehensive strategy for integration. Do you want to learn more about tried and true methods for maximising your social media and email marketing efforts? To illustrate, imagine that your large business has a robust digital marketing platform consisting of the following:
- A Million Facebook Fans
- 2.05 % of the population on Twitter
- 4,000,000 email addresses
So What Do We Do Now?
Keep Up the Platform Construction!
Those are impressive and worthwhile metrics, but keep in mind that the business with the most active fan base will have a significant leg up on the competition.
- Send out emails asking people to follow you on social media and offering incentives for them to do so on Twitter and Facebook.
- Take advantage of Facebook to get people to join your email list, and promote your Twitter account at the same time.
- Followers can be engaged via email and Facebook by tweeting them links to these platforms.
There needs to be a continuous, overlapping effort to construct the digital database.
Pay attention and acquire knowledge. Make your content better.
The focus group is still very much alive and well. However, social media sites like Facebook and Twitter can be mined for insights into customer sentiment. You can either passively monitor your customers’ social media activity or actively prompt them to share their thoughts and opinions with you by using one of two methods.
It’s often as simple as polling customers about their experiences with your company’s goods and services and how they feel about the world in general. Once you know what your audience is interested in, you can create content specifically for them. Your company is receiving positive feedback from customers both offline and online. You should answer their comments and emails and interact with them online.
keep a theme going but avoid repetition
Copying and pasting content between channels is a bad idea even if you want to keep your brand consistent. Consistency in tone is essential, but reusing content across platforms can keep things interesting.
Inform each other about the results of the tests
You are aware of the best practises for email subject lines. Don’t change your social media messaging. Maintain a constant testing cycle, and implement the outcomes of those tests consistently across all channels.
Proof of concept, social media.
Get recommendations and endorsements from your social media followers and use them in your emails and other marketing materials. By doing so, you can build a following and generate interest in all of your channels while doing so.
Promotional Offer: “For a Limited Time Only, and Only on Our Facebook Page.”
Use tried-and-true methods of direct marketing to get people to follow you from platform to platform. Discounts, limited availability in certain areas, urgent pleas to take immediate action, “First look for Facebook friends only,” etc.
Although email marketing and social media seem like an unlikely pair, they complement each other very well.