You need to know how to conduct a social media audit if you utilise social media to market your company.
You shouldn’t be too scared; a social media audit isn’t as scary as it sounds. But, a successful social media marketing plan must be developed and consistently implemented.
Doing a social media audit may help you gain insight into what is happening across all of your profiles.
In a flash, you’ll know which dormant profiles need to be brought back up, recycled, or abandoned so that you may seize new opportunities to reach and engage your audience.
You’re probably wondering what the heck I’m talking about now, though: what exactly is a social media audit?
Exactly what does it mean to do a social media audit?
Just hearing the term “audit” might put some people on edge. Yet in this case, the IRS is completely irrelevant. Instead, a Social Media Audit is the simple process of compiling data from each of your profiles into a single repository.
A thorough picture of where you are at with your social media presence and suggestions for where you can make the greatest progress may be gleaned by doing an audit. After finishing, you’ll have one comprehensive paper outlining your social media strategy across all platforms.
Social Media Audit: Its Value and Significance
Social media strategies that provide a high return on investment always begin with an evaluation of the existing setup.
Despite its importance, many companies skip it while promoting their business on social media, resulting in unneeded financial losses.
The following are some of the most persuasive arguments in favour of doing a social media audit:
Check the flaws in your campaign’s implementation.
Knowing the strengths and weaknesses of your execution can help you improve it.
If not for the social media audit, we might not have found these openings.
Promoting a positive picture of your company to potential buyers.
Understanding how your social media strategy performed in terms of conversions and what factors affected those results is essential.
When you have a firm grasp on where you are in relation to the competition, you can begin using tactics they are missing out on.
Clarity that you wouldn’t have had without a social media audit is provided. It’s a great place to start making changes, and it gets rid of any immediate problems that were holding up your campaign.
The best way to perform a social media audit- Guide to Getting Started
Discover your various online profiles
You might think you can just remember all your social network accounts. Do you really think that? Identify which accounts you and your team use most frequently, then add them to your list. But, you shouldn’t conclude anything from that.
For instance, your company may have profiles that were created before it had a social media strategy. Maybe somebody just threw these away.
If your organisation has several different departments, each of which uses social media, but there is no single database or list of accounts. A thorough audit of your company’s social media accounts will need some manual labour on your part.
Information Sources:
Do an online search. Begin by conducting a Google search for your company’s name and the names of your products to see if any relevant social media profiles come up.
Explore social media platforms If you don’t find any unanticipated results from a Google search, try searching directly for your brand and product names on each of the main social media networks.
Figure out what information needs to be prioritised
An audit of your social media accounts might help you find and recycle posts that are popular with your demographic. It might be difficult to compare postings from various channels due to the fact that everyone uses somewhat different metrics.
Get anything started by making a plan
You may create a project using a wizard if you include your custom keywords. Whenever time your keywords are mentioned online, the social media listening tool will start to gather that information.
Are it challenging to identify relevant terms to monitor? Think about the names you’ve chosen for your company, your branded hashtag, and your products.
Let it a few days to gather adequate data because most social media listening solutions don’t store past data.
The most important data may be found in the Analysis section.
Mentions will be analysed by software and you will receive information on:
- Most widely read writers
- The topics that come up most frequently
- Predicted Impact on Social Media Communicating using online social networks Social media “likes”
- Feedback from the social media
And, there are many more. You may separate the results by social network with the filters in the top right corner.
Changing Your Bio
A brief summary of who you are and what you do should be provided to site visitors in the form of a bio. A branded or campaign hashtag, as well as a connection to other brand accounts, would go perfectly here (a good idea for global brands).
Make sure your social media bio is succinct and engaging, especially on Twitter and Instagram. These are the perfect opportunities to add some humour, sarcasm, or edginess to your product descriptions by using emojis.
Make your social media statistics public
Now that you have an idea of which profiles to look at and which metrics to track, you can dive into the data.
From here, you may assess if your efforts thus far have been successful or if there is need for more development.
Keep in mind that adopting a social media analytics tool like ContentStudio will allow you to pull your data more quickly and save them in one convenient location.
In our sample document, we detail the appropriate measures you may use to evaluate the efficacy of your profiles. In addition to traditional analytics like visits and likes, we also track things like referral traffic, impressions, and shares.
