Instagram is a marketer’s worst nightmare and a shopper’s best hope.
Instagram, from the standpoint of the customer, is a never-ending stream of visually appealing, expertly curated material that is specifically designed for them.
Nevertheless, there is more to marketing than just attractive filters. Getting their brand in front of the correct audience, much alone converting them, might feel like solving a Rubix cube.
This challenge exists because most marketers ultimately seek something more than merely engagement and brand exposure; they seek conversion.
This creates a problem since, unlike other social networks, Instagram only allows you to publish links in three places: your bio, advertising, and the Stories feature (with restrictions). So, there are many more hurdles to leap through in order to direct the customer to the intended page, which, if not handled, can damage the user experience and negatively impact conversion rates.
But, corporations can’t afford to stay inactive on Instagram because it is the current social media superpower. Yet, others doubt the efficacy of their efforts because it is difficult to redirect users away from the platform and back to their website. Let’s dissect Instagram’s features in order to find strategies to overcome this obstacle.
Bio on Instagram
Your bio is the backbone of your Instagram page. It explains to your fans and potential followers who you are, what you stand for, and why they should follow you. It’s possible that after viewing an ad, article, or story, this is the final place a potential follower looks to learn more about your business.
If you want more conversions from your bio, you need to think of it as the user’s first and last stop before making a decision about your business. Learn how to maximise the impact of your bio by following these suggestions.
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Take into account your target audience’s perspective while creating your bio, just as you would when conducting SEO research for your blog. Consider specifying the product’s function if your brand name lacks clarity.
You may increase the likelihood of getting noticed by a larger audience by using a keyword in the bio’s title. If there is a word that is frequently used in conjunction with your brand, or if your brand is not yet widely known, this is a great strategy to employ.
Maintain your connections
Having a poorly optimised link in your Instagram bio won’t do you much good in terms of driving traffic back to your website. This is the only link that will remain active indefinitely on your profile page. You need to make sure that this link is optimised so that Instagram users are taken directly to the destination website.
Posts on Instagram
The crowning glory of your Instagram advertising campaigns, they play a critical role in establishing a reliable reputation for your business.
The key to getting people to visit your website instead of just using the app is to provide them a compelling reason to do so.
Keeping your postings and the activities you’re pushing your audience to take in the caption as straightforward as possible is always a good idea. If you share an Instagram post with the caption “see link in bio for more information,” but the link in your bio takes them to your YouTube channel instead of the page in the post, you run the risk of discouraging your followers from clicking through to your website. Make sure your Instagram account or link management service is constantly up-to-date if you want to use the “link in bio” strategy.
Your ability to demonstrate authority and brand identity through photos and videos is far more significant than the quantity of hashtags or calls to action you include in your Instagram posts.
Find out who is following you on Instagram and what they want to get out of your brand’s content. This is typically triggered by feeling. Are we supposed to laugh at this? Furthermore, sympathy. How authentic or ambitious is your brand? Keep all of this in mind while you write your pieces.
Stories on Instagram
With the introduction of Stories, businesses can now provide a more streamlined experience for their customers by directing them to their site without them having to click on a link in their profile first. Instagram Stories, a social media secret weapon still largely unknown to the masses, are now restricted to corporate accounts with more than 10,000 followers.
The image or video may be seen for 24 hours and added to the account’s highlights, or the link can be embedded straight into the image or video.
Use this style for information that is unique, timely, or both. Users get “FOMO” because of the content’s short 24-hour lifespan (or fear of missing out). Because of this, companies may effectively interact with their existing and future consumers.
Instagram Commercials
With over 2 million marketers currently using Instagram, it’s a good idea to test the waters of advertising there.
Instagram commercials blend in very imperceptibly to both the main feed and Stories. These may be found in many different formats, such as videos, carousels, tales, and photo galleries.
Instagram advertising are a great way to get into new markets. If you’re good at Instagram already, but want to reach even more people with your content, advertisements are the way to go. Advertising on Instagram may be easily targeted and tracked thanks to Facebook Ads Manager’s integration with the platform.
Knowing your target demographic and why you want them to visit your site is crucial when creating an Instagram ad.
