Instagram is a multifaceted platform for sharing and discovering inspiring visual content and influential people. Instagram’s more than a billion monthly users make it a great platform for businesses to promote their goods, find new customers, and expand their operations.
The Instagram bio is the first thing people see when they visit your profile. An important part of creating or updating your Instagram profile is writing a compelling bio that grabs the attention of your audience.
This is the manual for you if you want to see a dramatic rise in your Instagram following and activity.
The Elements of a Great Instagram Bio
An effective Instagram bio includes the brand’s name, username, profile picture, bio, and Instagram Stories highlights. In both words and pictures, each of these components should convey an engaging brand message.
I’m going to assume that you already know how to add your brand’s name and username to your Instagram business profile. Next, we’ll discuss all of Instagram’s other features, which is where the real action starts.
Any new visitors will be able to get a feel for what your brand stands for, the product you sell, and what you’re about within the first few seconds of reading your bio if you’ve done your job right.
How to Craft the Ultimate Instagram Bio in 4 Easy Steps
Instagram bios are like resumes in that there is no limit to what you may include. Because of this, I’ll be using a few of my personal favourite brands to illustrate a number of tried-and-true methods.
1. Include a Statement of Purpose
For good reason, this is the Instagram bio approach of choice for millions of brands. In the allotted space of 150 characters, you can explain to the world exactly why they should follow your every move. The “why” should be included in your mission statement, and it need not be a long or complicated explanation.
2. Display a Branded Hashtag
Including a branded hashtag in the Bio section is a useful way to put it to use. You can build a solid community and help your audience find more of the excellent branded content you produce in this way.
This is a great tactic to employ during a campaign or promotion using a specific hashtag on Instagram because of the constraints of users’ attention, time, and space. Curating a collection of user-generated content for your audience to peruse is an additional way to boost social proof.
3. Get Noticed with Emoji
Emojis are a fun and expressive way to connect with your audience through social media publishing tools. Including emoji in your Instagram bio is a great way to convey your relaxed communication style and appeal to a wider range of followers.
When using emoji, be sure to emphasise key points in your content, or use them as bullet points to break up the text.
4. Include a Compelling Call to Action
Along with a simple call-to-action in thier Instagram bio and inviting your audience to comment, engage, or click could have a big impact on the success of your Instagram marketing.
Thoughts on the Perfect Professional Instagram Bio
Once your bio is in order, read up on Instagram marketing strategies in our comprehensive Instagram ebook. You’ll get expert insight on how the algorithm works, how to use hashtags, and what it takes to create an Instagram-specific marketing strategy.
