Instagram is a major player in the realm of social media. In 2021, there were around 1.13 billion monthly active users, as reported by Statista.
A significant Instagram following is essential if you want to quickly gain access to tens of thousands of potential clients. Especially Instagram Stories.
Methods That Have Proven Successful in Gaining Instagram Followers
I’m going to show you 8 fantastic methods to increase the number of people that follow your business’s Instagram account.
Make deliberate use of hashtags
Using hashtags is a great strategy for expanding your Instagram audience. Increasing your Instagram following through strategic use of hashtags in both regular posts and Instagram Stories.
In addition, you will be able to connect with others who have an interest in your posts’ topics.
Hashtags pertinent to your brand’s activities should be included in your Instagram bio as a first step.
Hashtag research may help you uncover the most effective hashtags to use in your sector on Instagram, leading to better results and more followers.
Make a stellar Instagram account and bio
When people are looking for your company on Instagram, your bio will be the first thing they see. Having a captivating bio on Instagram can help you attract more of your target audience.
The target audience’s attention must be drawn in. Many of them will likely end up following you after further exploring your Instagram profile.
In a recent study, Instagram found that over 200 million of its users regularly check out company profiles. Two-thirds of these profile views come from those who aren’t already following you.
Participate in Instagram Communities
The use of Instagram engagement groups is on the rise. Getting more Instagram followers this way may seem like a short-term solution, but it’s worth a go nevertheless.
You may expand your influence, interact with more people, and attract new Instagram followers by joining an engagement group.
Simply searching for such “engagement groups” on social media platforms like Facebook, Telegram, or WhatsApp can get you started.
After joining, be careful to familiarise yourself with the group’s rules and regulations and act accordingly.
Maintain a Regular Stream of Content
Creating and sharing useful material on a consistent basis is essential if you want to rapidly grow your Instagram following.
For a very basic reason.
Instagram is a crowded space, full of competing brands all vying for the attention of your customers.
Therefore, your rivals will have an advantage over you if you don’t post on Instagram on a regular basis.
They could steal the show and interest of most of your potential customers if this happens.
Promote Your Content Across Multiple Social Networks
As a company owner, you probably use social media sites besides Instagram. If that’s the case, you may use those other channels to increase your Instagram following.
It’s possible that many of your friends and followers from other platforms are unaware that you also have an Instagram account.
You need to expand your promotion outside Instagram if you want to get additional followers.
Join Forces with Competing Instagram Brands
Many competing brands on Instagram will share your objectives.
Working with these companies can provide you access to their fan bases, which can boost your own engagement and fan count.
This tactic is successful because it quickly establishes credibility for the brand. People are more likely to give a brand a chance when they see it recommended by one they already have faith in.
Plus, you can get started with this tactic without investing a lot of money or time.
Finding a brand that shares your values and can help your target demographic is easy.
Engage in Frequent Conversation with Other Users
Treating Instagram like a community is a great strategy for increasing your following. Find people and companies who are actively offering useful information in your field.
Then, you may engage with them by like their photos, following their profiles, and commenting on their posts.
If you do this frequently, people will start to notice your company, and you’ll get more followers as a result.
Those people or companies are probably going to start following you. Others who see your brand’s success may decide to join you anyway.
Hold competitions with prizes
Hosting competitions and giving away prizes is one of the best strategies to increase your Instagram following. Prizes and freebies are fun for everyone, especially if they’re worthwhile.
You may kick things off by announcing the giveaway on your Instagram account or as an Instagram Story.
Instagram users may enter your contest by following your account, like and commenting on a certain post.
You may also have them fill out a form on your website or ask them to tag their friends.
Getting more Instagram followers is becoming more challenging as the network continues to grow in popularity.
This is because Instagrammers generally have a lot of companies to choose from, and those brands are all vying for the same customers.
To expand your audience, try using hashtags, making high-quality content, posting regularly, and teaming up with other companies.
Get more Instagram followers by sharing your photos on other marketing platforms, holding competitions, and interacting with your audience.