1)Review your social media and see what needs to be changed ,added, or updated.
so that you can attract new followers and keep existing followers interested.
There are plenty of well-established businesses and sole proprietors with impressive social media profiles that may have fallen into disuse. However, technologies and fashions come and go. Your approach to social media should, too.
By analysing and improving their social media profiles, we have been able to make a significant impact on the success of businesses and one-person operations. Consequently, they are generating more interest and sales.
2) Films and shows, both recorded and in real time.
Reels have been given a high priority by both Facebook and Instagram. For businesses whose customers hang out on these sites, it’s a smart move to produce entertaining video reels to keep them engaged.
Likewise, tales. Examples in the form of still images and moving pictures. Have fun with polls, hashtags, GIFS, and more by using the stickers. Relationship building and audience participation are possible in many settings.
Live video is still the most engaging form of content across all social media. You can use this in your Facebook and LinkedIn posts, as well as in your story reels.
3)Podcasts
Spread your knowledge in a format where you retain full control over your work. Creating content together with another expert is an option if you find yourself in need of assistance. Be genuine in your presentation; your audience is looking for thought leaders just like you. Having doubts? Start small by establishing credibility by appearing as a guest on podcasts.
Do not forget the old adage: “Find the fish.” Even if TikTok is widely used, that doesn’t mean that it’s used by YOUR target demographic. Find out what you can!
There’s a simple solution to this conundrum: a short video. This type of content has become increasingly popular on social media platforms, whether it’s on TikTok, Instagram Reels, YouTube Shorts, Google Web Stories, or Pinterest Idea Pins.
The issue is that even if you succeed in getting a lot of eyeballs on your content, that may not necessarily translate into sales. Social media posts like these should be viewed as adverts to raise brand awareness. If you want to maximise the number of people who click through from your short-form videos to your website and convert, you should probably work with influential people to brainstorm the best strategy.
Since short-form videos are still in their infancy and are in short supply due to the relative difficulty of producing them, I predict that there will be many opportunities for your brand to stand out in 2023 if you master the art of short-form video production.
Those businesses that implement social selling strategies have more success than those that don’t. Social media savvy and guiding buyers to the conclusions you want them to make can have a dramatic impact on your business’s bottom line. Gartner, SAP, Salesforce, and countless others have conducted surveys documenting this improvement in performance. If social sellers do better than traditional ones, then why isn’t everyone using these platforms?
It goes without saying that all of our clients are active on social media and that this has a major impact on their decision to work with us. Making money from this is another story.
Internet-based tutorials, helpful hints, and “LinkedIn trainers” are all examples of tactical responses to a strategic issue. What makes for a charismatic public persona and demeanour is nothing new of course… but it takes more than just knowledge to succeed. Those abilities must be put to use.
Many people give various excuses for why they haven’t started social selling, such as a lack of time, a lack of empowerment, fear, or a failure to take responsibility for prospecting.
Better relationships with prospects and customers, more revenue and pipeline, more visibility, trusted advisor status, and a larger share of voice all contribute to increased sales when businesses go social. However, the advantages don’t end there; when businesses go social, they also become the employer of choice, and great employees not only find it easier to be recruited, but also choose to stay with the company for longer.
In 2022, businesses will need to stop treating social media as a tactic and start treating it like a strategy, just like the high-performing companies of 20221 did.
Lead generation, increases in win rates and deal sizes, becoming the employer of choice, etc. are all driven by a company’s digital organisation (anchoring social media across sales, Human Resources, procurement, etc.) and the competitive advantage it provides in these areas.
