In terms of monthly active users, TikTok is right up there with the likes of Facebook and Twitter. Many brands, businesses, and influencers are turning to TikTok as a marketing and revenue generation tool because users spend an average of 95 minutes per day on the app. Depending on your niche and the industry you represent, “going viral” can mean anywhere from gaining 10,000 views in a few hours to over a million views in just a day.
Knowing how to go viral on TikTok and create a popular TikTok is essential if you want to share content that will draw attention to your business, products, or lifestyle.
Some people believe that all it takes to make it big on TikTok is to post something that happens to resonate with a lot of people at once (thanks to algorithms and random chance). While this tactic has proven successful for some, it by no means ensures that you’ll gain the devoted fan base you seek.
Some people find that the best way to learn how to make a viral TikTok is to join that community and participate actively. One must be familiar with the inner workings of the TikTok app, the optimal times for uploading, and the most popular trends at the moment. There are a few things to keep in mind as you begin your journey on TikTok if you want to increase the likelihood of your videos becoming viral.
Consider the viral video.
Learn more about what makes a video viral in your market and industry before you start making high-quality, professional, relevant viral videos for your own TikTok. Research popular videos that have similar themes to your brand and target customers. Think about the following as you examine viral videos that have been successful for your competitors in the past.
- Where do I want my popular TikTok videos to take me?
- How can I best convey my intended meaning in the videos I make?
- If I make viral videos, who do I hope to attract? Should I focus my marketing efforts on TikTok? Should that be the case, why?
- What makes the brands featured in the viral videos I’ve seen so memorable?
The importance of knowing your target demographic
Those who are successful at social media marketing realise the value of listening to their target demographic. It’s important to know who you’re talking to when launching a new online brand or company. Specifically, which subsets of the target audience are you hoping to sway and why? How available are your users going to be on social media platforms like TikTok?
Get your hashtags straight
Since Twitter’s inception, when hashtags first began to gain worldwide attention and traction, they have come a long way.
More than 535 billion hashtag views were generated in the entertainment section of TikTok in 2020, as reported by Influencer Marketing Hub.
The key to making a viral video is using the right hashtags to attract your intended audience.
Rapid action is required
When marketing on social media, speed is of the essence, both when uploading videos and in keeping up with the latest trends. Timeliness is crucial to social media success. If you upload a video to TikTok that is even a few days late to a trend, it may not do as well as you had hoped.
Frequently update your statuses
Whether you’re trying to build an engaging blog or a following on TikTok, consistency is key. Keep your followers interested and the TikTok algorithm happy by posting frequently. To avoid having your page removed from search engine results due to lack of use, you should update it regularly.
You should make sure your video’s introduction is interesting.
It’s important to always have a captivating intro for your TikTok videos because you may only have a few seconds to grab the attention of a potential follower. The success of your TikTok videos depends in large part on the quality of their introductions, which can be improved by a variety of means, from the use of eye-catching colours and graphics to the inclusion of popular and relevant musical genres.
Optimal posting times
Due to the fact that there are currently around 1 billion active users on TikTok every single month, it is essential to take into account the location of your target audience before uploading any new videos.
