Do you plan on using Facebook for social selling? This might be a high-stakes bet for your company. Data from EveryoneSocial shows that compared to other forms of advertising, this method may provide a return on investment that is up to 16% greater.
The use of Facebook for social selling allows marketers to more quickly discover new sales possibilities, cultivate trustworthy connections, and eventually meet their sales goals. Of course, if legendary business figures like Joe Girard and Mary Kay Ash were still around, they’d be regular Facebook users.
Why Use Facebook for Social Selling? Five Intriguing Retorts
Is it your goal to have a stronger online presence, more satisfied customers, and a more manageable reputation? An increasing number of e-commerce businesses are turning to social selling on Facebook to meet consumer demand.
For the reason that it is useful in maintaining a positive public image,
All businesses, but especially those involved in e-commerce, are vulnerable to reputation problems. Famous internet retailers including eBay, Gap, and Hawkers have all had this issue in the recent decade. Some examples of what may go wrong are an ineffective advertising effort, unease among staff, or subpar quality of service.
If reputation crises are caught early enough, marketing experts may mitigate the damage rather than only address the underlying causes. It couldn’t be easier than with Facebook to accomplish this! Professionals in social selling don’t only focus on closing deals; they also monitor consumer feedback constantly. This allows them to actively “search” for emerging styles. Instead, you may foresee potential crises in the organization’s reputation and take steps to head them off before they escalate.
Considering the fact that it creates prospects and sales
Not everyone has mastered the art of selling on Facebook. Sharing information with your customers is different from a regular phone call or direct mail campaign. Contact via the “cold door” is dying off because millennials and Gen Zers abhor the corporate sound of it.
Listening in on and contributing to discussions already taking place around ecommerce products and services is a major advantage of social selling. Some of the larger companies even have fan clubs. Yet, you don’t have to be employed by a major corporation like eBay, Amazon, or Google to enjoy this perk.
There is a public forum where users may air their grievances and make their wants known. At this point, you may use Facebook’s social selling features to effectively present them a solution that addresses their concerns. Identifying these issues and taking part in the conversion of potential clients is a breeze within this social network.
Because it aids in creating faithful patrons.
One of the greatest benefits of social selling on this platform is the ability to maintain relationship with current clients. Every business hopes to keep and expand its loyal customer base. Besides meeting your demands, maintaining open lines of communication is key.
As it’s quite unlikely that a social seller would encounter a client who doesn’t have a Facebook profile, this platform makes it easy for them to maintain relationships with virtually all of their customers. Thus, Facebook should be incorporated into strategies for retaining customers. Of course, we can’t overlook the importance of email, phone conversations, and in-person meetings. Although Facebook is not a replacement for any of them, it is a remarkable addition.
Why? Because it strengthens the brand’s reputation
To some extent, every brand is driven by the desire to become instantly recognisable. Even well-known companies like Walmart, eBay, and Amazon need to reassure their clientele that they can still meet their requirements. Advertising spending is a potent weapon in this quest. Yet this investment isn’t mandatory in all cases.
Maintaining an active Facebook presence and posting updates on a regular basis both help build brand awareness. Furthermore, social retailers may actively boost word of mouth by taking part in user dialogues and publications.
A social merchant may step in and suggest a product with more power if, say, a consumer complains about his mixer’s inadequacy. Users will pay attention to your input if it is of use to them. Another intriguing theory on how to boost Facebook sales.
Why? Because it helps you establish meaningful connections with others.
The ability to network is a major perk of social selling. A strong connection between the brand and the client is essential for making a sale. “Personal connections are the rich soil from which all development, all success, and all achievement in real life sprouts,” writers like Ben Stein have written.
When it comes to making lasting connections, Facebook is unparalleled. Brands may have one-on-one conversations with customers by using the platform’s internal messaging system to respond to their inquiries or provide them with information about relevant offers and services.
In order to close a sale, social sellers must first develop personal relationships with their customers; next, they must listen to those customers and do what they can to meet their needs (the ideal product or service may not always be available, but the social seller can usually find a workaround); and finally, the sale must be made. Relationship building, issue solving, providing assistance, and closing the sale are all steps in this process.
For any company plan to succeed in the long run, connection building is crucial. And Facebook social selling is a certain way to do it!