What Is The Best Time To Post On Instagram?

For the year 2023, we analysed 1.2 million Instagram posts to determine the optimal posting time. We will outline the optimal posting timings for each day of the week.
This advice, “You must post at the right time in order to get a better reach on Instagram!” has undoubtedly been said a million times. Is there a “right time” to post on Instagram to maximise exposure and engagement with your photographs and videos? Or is it all just advertising hype designed to throw us off?

How can we choose the best moment to publish if such a thing exists? Have faith, since that is exactly what we will learn today.

Unless otherwise noted, all references to time in this post are to UTC. A time zone converter can help you adjust the time to your local time.

When you should upload photos on Instagram?

When it comes to Instagram, the optimal time to publish is whenever your audience is most likely to be online. When your fans and followers are available to interact with you online may vary greatly.

Our research indicates, however, that Saturdays are the best day and noon is the ideal time to post on Instagram.

Mondays are the most engaging for Instagram users.

Mondays between 11 am and 2 pm are prime time for Instagram posts.

Tuesdays are the best day to make an Instagram post.
On Tuesdays between 11 AM and 2 PM is the sweet spot for Instagram posts.

Wednesdays are the best days to post to Instagram.
On Wednesdays between 10 and 2 PM is the sweet spot for Instagram posts.

Instagram posts are at their best on Thursdays.
On Thursdays between 10 and 2 PM, Instagram posts do best.

Fridays are the best day to post to Instagram.
The hours of 11 AM to 12 PM on Fridays are prime Instagram posting time.

Saturdays are the best day to make an Instagram post.
Saturdays between noon and one o’clock are prime time for Instagram updates.

Sundays are ideal for making Instagram posts.
When it comes to Instagram, Sundays between 11 am and 2 pm are ideal.

Instagram’s prime time for video posts

Saturdays at two o’clock is prime time for uploading reels to Instagram.

We determined the optimal time to post Instagram reels by filtering out all but the 65,000 reel-related posts from our original 1.2 million-post dataset.
Australia’s optimal Instagram posting time

In Australia, 10 p.m. is prime Instagram posting time. Since most Instagram users reside in the United States, late night (10 p.m.) is actually dawn for them.

This is based on the GMT +10 time zone, which is used in Melbourne.

When is the optimal time to share content on Instagram?

Knowing when your followers are most active on Instagram will help you determine when it’s ideal to share new content with them.

If you have a business profile, you may look into the interests, locations, and behaviours of your followers by using Insights. The following two charts can be found in the Audience section of your Insights report:

List of the best places

You may see where your followers are located on a map. You should adjust your posting schedule so that it coincides with the time zone of the country where the majority of your followers reside.
Instagram’s optimal posting times, explained

Different first due to the time zone

The location of your followers will affect the kinds of interactions you see from them. If a sizable portion of your audience is located in a given time zone, you should adjust your posting schedule accordingly.

Second, most Instagram activity occurs on weekends and holidays.
No matter what time zone you’re in, if your intended audience consists of working adults, they’re more likely to use Instagram in the wee hours of the morning and again after work. There may be relatively little interaction with posts made during work hours.

Take note of your Instagram analytics

Regularly checking in on the app behaviour of your followers is essential. Your audience size will have a direct impact on when they are most active. That’s why it’s important to monitor your audience’s engagement so you know when to launch new initiatives.

Using an effective Instagram analytics tool

You may learn more about your audience’s broaden your marketing reach with the help of tools like Pallyy.

Pallyy, for instance, provides a way to monitor regional fluctuations in follower counts. You can install a following tracker and observe how your German audience develops over time.

Make use of some kind of planner

Use a social media scheduling tool to save the stress of having to remember when is ideal to publish each day. You won’t have to worry about Instagram statistics every time you want to make a post.